Divi, a scalp and hair health company, is dedicated to providing clean, science-backed hair care products that are accessible to all. As Divi expanded into major retail stores like Target and Ulta in 2023, the company faced rapid growth that brought significant challenges in managing inventory, product launches, and promotions. This surge in demand led to delayed orders and inventory management issues, threatening Divi’s reputation with its customers and in the B2B market.

Divi's exponential growth necessitated a reliable logistics partner to support its expanding sales channels. Challenges such as delayed orders, inadequate inventory control, and increasing chargebacks from retailers raised concerns about the capability of Divi’s existing third-party logistics (3PL) provider to keep up with their rapid expansion.

Deliverzen stepped in to assess Divi’s operational challenges and proposed a comprehensive solution. Their operations team collaborated closely with Divi’s key stakeholders to streamline processes, reconcile inventory, and centralize management. They developed a strategic plan and coordinated with suppliers to optimize freight receiving and packaging processes.

By integrating directly with Divi's sales channels, Deliverzen automated the order data flow, enabling the fulfillment of outstanding orders within a week. This quick turnaround allowed Divi to realign with its marketing strategy and maintain its growth trajectory.

The implementation of Deliverzen’s technology and processes significantly streamlined Divi’s workflow. Deliverzen achieved a remarkable 100% On-Time In-Full (OTIF) rate during the first year of the partnership, facilitating further expansion into Target and Ulta. Offloading logistics responsibilities to Deliverzen enabled the Divi team to refocus their efforts, reducing the time and resources previously spent on operational challenges.

With Deliverzen’s commitment to transparency, Divi gained the ability to monitor operations through advanced video pack out technology. This innovation, coupled with access to a dedicated account representative and operations team for direct video calls, provided Divi with real-time support and oversight. The new inventory management system upheld brand integrity, ensuring a positive customer experience. Furthermore, Deliverzen’s meticulous attention to detail in custom pack-outs and collaborative efforts on giveaways enhanced brand engagement and boosted sales. This comprehensive approach established Deliverzen as a highly recommended logistics partner for third-party logistics needs.

By partnering with Deliverzen, Divi successfully scaled from $20M to $75M, overcoming significant logistical challenges and positioning itself for continued growth in the competitive hair care market.